Notes #32

*Notes* is a generative collection that dives into the vivid online universe of perfume descriptions. Pulling from lists of fragrance “notes,” product description text, and personal perfume reviews from fragrantica, *Notes* remixes found language into a unique visual output– a collaged, imaginary fragrance. Given the inability to sample scents through our phones or computers, perfumes rely on detailed descriptions to best communicate what a product smells like and persuade potential customers online. *Notes* requests its audience to use their scent imagination. With a visual sensibility inspired by magazine perfume ads, glossy bottles, and colorful language, this collection combines bright, evocative visuals and text to deliver you a computer conjured scent of your dreams. ~ Considering the relationship between fragrance and France, it is delightful to release *Notes* and its 100 perfume editions in Paris <3